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The Furniture & Home Accessories Fair is targeted specifically to the Trade.
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- Specifically designed registration letter with badge will be produced and sent to a comprehensive database.
- Ticket invitations will be produced and distributed extensively throughout the industry
- Targeted email specifically on the ‘Interiors Village’ will be sent to database
- The ‘Interiors Village’ will also be highlighted extensively on the ticket invitations and pre-registration Furniture & Home Accessories Fair letters
- Stand alone campaign will take place in the national press
- Trade magazine exposure in the lead up to the Show including Cabinet Maker, Furniture News, Irish Gift Retailer
and Inside Interiors magazine
- Media release will be sent to the trade press promoting the launch of the ‘Interiors Village’ as Ireland’s only event dedicated to soft furnishings, window dressing and linens
- The ‘Interiors Village’ to feature prominently in any PR activity for the Furniture & Home Accessories Fair
- Invitations sent to relevant individuals in the trade media
- Media competitions
- Promotional staff promoting the Interiors Village around the Furniture & Home Accessories Fair
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